THE PROMPT
Design a dessert product for the growing Millennial and Generation Z markets. Use trends in dessert consumption in the U.S. and one other major trend to support the feasibility of your product.
THE PRODUCT
HelloFresh introduces desserts! Meal kit delivery is a booming market, continuing to grow since Millennials love customization, trying new flavors with low-risk, and saving time. Creating a dessert option into the HelloFresh subscription model satisfies their sweet tooth, while still catering to these core values. Try out the prototype.
Mock Instagram post announcing Hello Fresh’s new dessert option.
Behind the scenes in creating the Figma prototype.