THE PROMPT
Design a dessert product for the growing Millennial and Generation Z markets. Use trends in dessert consumption in the U.S. and one other major trend to support the feasibility of your product.
THE PRODUCT
HelloFresh introduces desserts! Meal kit delivery is a booming market, continuing to grow since Millennials love customization, trying new flavors with low-risk, and saving time. Creating a dessert option into the HelloFresh subscription model satisfies their sweet tooth, while still catering to these core values. Try out the prototype.